Google TV

excerpts from:
http://www.google.com/tv/

TVs are the center of our living rooms. 5 billion people use them. That is more than the number of people who use mobile phones or computers.

Knowing how the web transformed those devices, imagine what it could potentially do for the most ubiquitous screen in the world (TV)!

Google TV is an adventure where TV meets the web, apps, search, and the world's creativity. Like Android, Google TV will be an open software platform. From the Beginning, it will be able to work with any TV. Before long, anyone will be able to write applications for it. 


Apps, on your television. 


Your smart phone has apps. Now, your TV does too. Google TV comes with several of your favorite apps, and next year developers will be able to create their own. 

Google TV lets your search across every channel, every app, and the entire web simultaneously. Television, meets search engine. 


Google TV --- TV, apps, search, and the web-----together at last. 




Some early information regarding app development for Google TV and app/website optimization for TV screens(does not yet seem to be very clear or definitive):


information from :
http://www.google.com/tv/developers.html


Starting early next year, developers will be able to create and sell Android apps for Google TV (more information coming soon)


Optimize for TV
Designers are enhancing their existing websites for an optimal viewing experience on the television. 

Google TV Web Site Optimization

Optimize your web site for a "10-foot" UI designed to be used in a home entertainment system environment, and specifically for Google TV. The Google TV logo: 

Four main topics for website optimization:

• Adhere to various user experience (UX) concepts that are relevant to the 10-foot UI and that work well in the Google TV Environment.
• An implementation guide that provides HTML, CSS, and JavaScript samples as well as other technical tips on optimizing your site for Google TV.
• Guidelines for optimizing performance of Adobe Flash on your site.
• A checklist of optimization tasks to track your progress.

(referenced from: http://code.google.com/tv/web/ )